Why we search: Partner or perish?

We spend every day searching (online and in life): for answers (the real story), for people, love and laughter, for products or services, for fun. Or because something new might be more interesting.

“For persuaders, the thing to remember is that in offline traditional media advertising stories, the product or service is the hero that makes people’s lives better,’’ argues Josh Weltman, the ad veteran who…

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