‘The Grandma Test’ and Four Other Ways to Gauge Your Content — PR Daily

Worried your digital and social media content aren’t effective? Worried your content isn’t connecting? Do people “get” what you do for a living and what you’re trying to say online? Here are five simple tests to determine whether your content is effective:

1. The grandma test. Ask your grandma (or any grandma or grandpa who doesn’t work for…