Thanks so much Kathy. And thank you for your question (I don't think anyone else has ever asked me that so I appreciate it).

What I mean by Story + Identity = Mission

I truly believe too many people don't know enough about their own story. For example, an April poll showed about HALF of all Americans can't name all four of their grandparents and that made me sad (I got interested in geneology when Roots was on TV when I was a little boy). Anyway, I truly believe (whether you're talking about a person or a brand) you first have to learn your own story.

Once you known your story, you have a deeper undersatnding of your true identity (who you really are) and if you really know your story and your identity? Then, you can find your mission (what you were born to do).