Strength trumps weakness: How to own a category
Strength trumps weakness. Frank Sinatra refused to change his name to Frankie Satin, inventing an enduring brand that’s now 100-years-old.
Published in
9 min readSep 15, 2019
True Brands vs. PR. Satin, like public relations, is smooth and safe (like saying “Happy Holidays’’ or painting with neutral beige colors). Branding…