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Pride: A plastic-covered couch

Pride is like the plastic coverings grandmothers used to zip around their couches: It makes you uncomfortable, unattractive and no one wants to get too close (at least for long).

Joseph Serwach
4 min readOct 29, 2019

The plastic was developed to protect the couch from harm (it does). But no one wanted to sit on it. It makes a creepy noise and doesn’t feel right. And don’t even think about lying on a plastic-covered couch.

Humbling rips away the plastic: the “authentic’’ real and true person you were created to be is revealed and people say “wow.’’

A great story (fiction or nonfiction) rings true. A fake story (and a phony person) is like that plastic covered couch, a little too hard to believe in.

In a thousand films, we see a similar variation when someone removes glasses, lets down hair and the audience gasps as a caterpillar becomes a butterfly.

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Joseph Serwach
Joseph Serwach

Written by Joseph Serwach

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish. https://medium.com/@serwachjoe

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