List: Marketing and Communications | Curated by Joseph Serwach

Jun 2, 2022
36 stories
Marketing and Communications
In
Leadership Culture
by
Joseph Serwach
Senior Copywriter: An Artist Writing a Perfect Love Letter —  Less is More?The difference between a copywriter and a content writer? Copywriting closes the sale —  Content builds relationships
Feb 4, 2022
1
Feb 4, 2022
1
In
The Partnered Pen
by
Joseph Serwach
How to Be an Editor: Get Your Words Moving In the Same Direction, From Stillwater to Roaring Rapids?The best possible editor is a little bit like General George Patton, a juggler, a neurosurgeon — and a traffic cop
Aug 24, 2021
7
Aug 24, 2021
7
In
The Partnered Pen
by
Joseph Serwach
What Else? Tired of the Same Old Story?You’re pitching a story idea — eyes glaze over — then the editor sighs: “What else ya’ got?”
Sep 9, 2020
3
Sep 9, 2020
3
In
Leadership Culture
by
Joseph Serwach
The Real Writing Gift: Teach Us Something NewWe hire talent to solve problems: So start with the trick only you know how to handle — inspire us
Mar 9, 2022
2
Mar 9, 2022
2
In
Publishous
by
Joseph Serwach
Before and After the Social Media Era: Centralized vs. Decentralized Sources of KnowledgeWe no longer have to call or see each other — just follow.
Jun 12, 2020
1
Jun 12, 2020
1
In
The Startup
by
Joseph Serwach
How to make news: Seven rules for sharpening press releasesWant to make news? Here are seven rules for sharpening press releases that influence media and strengthen your SEO — as well as five ways…
Sep 4, 2019
1
Sep 4, 2019
1
In
Leadership Culture
by
Joseph Serwach
Strength trumps weakness: How to own a categoryStrength trumps weakness. Frank Sinatra refused to change his name to Frankie Satin, inventing an enduring brand that’s now 100-years-old.
Sep 15, 2019
Sep 15, 2019
Joseph Serwach
Motown PR, marketing lessonsThe music died for the original Motown publicist last week, as the newly released Once in a Great City examined why 1962–64 was Detroit’s…
Sep 6, 2019
Sep 6, 2019
In
The Partnered Pen
by
Joseph Serwach
The Difference Between Propaganda, Public Relations, and Real JournalismLose your readers' trust, and they can and will find more far more reliable news sources
Oct 30, 2020
Oct 30, 2020
In
The Startup
by
Joseph Serwach
Brands are bridges: How SEO, PR work togetherBrands are bridges — or matchmakers — connecting people who together comprise the perfect fit. Search Engine Optimization (SEO) and public…
Sep 2, 2019
Sep 2, 2019
In
Leadership Culture
by
Joseph Serwach
‘The Grandma Test’ and 4 other Ways to Gauge Your Content — PR DailyWorried your digital and social media content aren’t effective? Worried your content isn’t connecting? Do people “get” what you do for a…
Feb 7, 2014
Feb 7, 2014
In
Koinonia
by
Joseph Serwach
Boy Scout Branding BlunderMission First — trying to be something else is a recipe for disaster
Feb 18, 2020
1
Feb 18, 2020
1
In
The Startup
by
Joseph Serwach
Be True: “Out of Character” BrandingBrands are like people: Try something “out of character’’ and the people who love them will get outraged.
Nov 19, 2019
1
Nov 19, 2019
1
In
Leadership Culture
by
Joseph Serwach
Personal branding, thought leadership: Like diet, exerciseBuilding your personal brand with thought leadership is like dieting and exercise. Many try changes then quickly revert to old behaviors…
Sep 10, 2019
Sep 10, 2019
In
The Startup
by
Joseph Serwach
Pope Francis: How to unify, personalize brandsPope Francis, steward of the world’s oldest and most enduring brand, shows how to grow a big tent while personalizing every engagement. As…
Sep 5, 2019
Sep 5, 2019
In
Leadership Culture
by
Joseph Serwach
Can We Get a Photo? How Your Favorite Picture Reveals Your Values, Personal BrandThe one picture pose you ‘go-to’ for the most photos tells your personal and professional life story
Jun 22, 2021
1
Jun 22, 2021
1
In
The Startup
by
Joseph Serwach
Branding Needs RebrandingBranding’s biggest challenge: “Branding” is over-used (and often misunderstood) by everyone from politicians to journalists to executives…
Sep 1, 2019
Sep 1, 2019
In
The Partnered Pen
by
Joseph Serwach
Building a Destination Brand: The Powerful Appeal of Something Pure and TrueHow “Find Your True North’’ became the Pure Michigan brand
Mar 6, 2020
Mar 6, 2020
In
The Spirit
by
Joseph Serwach
The Spirituality of Retail? When Sales Sounds Like Faith — and Vice VersaNeighborhood stores, churches face many of the same challenges, opportunities
Dec 15, 2020
1
Dec 15, 2020
1
In
The Partnered Pen
by
Joseph Serwach
The Meaning of Passive Income: Jobs Stop When You StopArtists create assets: The difference between a job and an appreciating idea, business or product
Jun 9, 2020
Jun 9, 2020