Joseph Serwach: Automotive

Automotive Journalism Writing Samples

3 min read3 days ago

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The Last 2-Door Car Guy: Be the Red Camaro in a Crossover Country

When 76.8% of new cars aren’t cars: SUVs make every 2-door feel like a fast muscle car

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Holiday Ride: ‘Mom’s Car Video’ May Be the Best Chevy Ad of All Time

Chevrolet’s 2021 “Holiday Ride” ad could be the most fantastic Chevy ad of all time, capturing the relationships…

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Who will lead UAW after Yokich?

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Michigan dealer to open Ferrari-only store

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Ferrari: New Film Unites the Man, Machine — Then Grabs His Soul

Adam Driver hits his peak in the new Ferrari film — an adventure diving deep into the heart of the man, his brand —…

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Bug: VW Retires the Beetle

My first word: “Bug,’’ because even toddlers recognize a true brand…

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Got Her Back: One Man’s Trash is Another Man’s Treasure

After nearly 15 years with the restoration man, the ’67 Camaro — my first car — returned home

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The Rule of “The Last Convertible”: Declare Something “Finished?” Demand Soars

Want to ban something? Learn the Streisand Effect, forbidden fruit: We all want what we can’t have

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How the Convertible Changed His Whole Heart — From Birth to the End

He was born in a blizzard, but they brought him home from the hospital in a big old red Pontiac convertible — he’s…

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All Predictions Are Wrong: The Old Tech They Can’t Quite Kill

Who thinks they’ll stop big oil if Ford can’t even kill AM radio? Predictions about the auto industry are notoriously…

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You Still Think Electric Vehicles Are the Future? 39% Are in This One State

Just one state loves electric vehicles the most: California used to seem like another nation — Now, it’s like another…

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Our Old EV Charger Is the Heart of the New Now?

The utility man is at our door. He’s asking about the new box that was forgotten for the next-gen tech that came and…

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The Trouble With GM’s Mary Barra: When Your CEO Struggles to Define Your Company’s Purpose

Half of the U.S. can’t name all four of their grandparents — and GM’s CEO struggles to explain what her company does

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The Best Rated Car, Loved by Consumer Reports? GM Just Killed It

The Chevy Impala ranked higher than the Honda Accord and far higher than any other GM product

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The Bullwhip Effect: The Economic Law Making Certain Costs Soar Now

Inflation Roaring Back? Used Car, Material Prices, shortages, gas lines pointing to a 1970s revival?

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Smart Devices are like Classic Cars

What would you do if a freak electrical surge suddenly ruined the electronic infrastructure of your entire company…

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EDSEL FORD'S WORK AIDS THE COMMUNITY

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Finance, automotive, business consulting

Finance, automotive, business consulting - Download as a PDF or view online for free

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Automotive News - writing samples

Automotive News - writing samples - Download as a PDF or view online for free

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Detroit invented 'the job' - Here's the upgrade

DETROIT - Detroit invented "the job,'' says Kelly Services CEO Carl Camden, but a new generation of workers calls…

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Written by Joseph Serwach

11.8K Following

Story + Identity = Mission. Leadership Culture, Journalism, Branding Education. Inspiration: Catholic, Polish. https://medium.com/@serwachjoe

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